$27.11K
1
6
$27.11K
1
6
Trader mode: Actionable analysis for identifying opportunities and edge
This market will resolve according to the number of times Jon Rothstein (@JonRothstein) mentions "This is March" in a tweet posted on X between March 1, 2026, 12:00 AM ET and April 7, 2026, 2:00 AM ET. For the purposes of this market, only main feed posts, quote posts, and reposts will count. Only posts live at the listed time will count toward the final tally. Deleted posts or posts that were reposted and later un-reposted will NOT count. Text posted in images, memes, video, or any attachmen
AI-generated analysis based on market data. Not financial advice.
This prediction market focuses on a specific, recurring social media phenomenon tied to the NCAA Division I Men's Basketball Tournament, commonly known as March Madness. The market resolves based on the number of times college basketball analyst Jon Rothstein tweets the phrase 'This is March' from his verified X (formerly Twitter) account during the 2026 tournament period, defined as March 1 to April 7. Rothstein's use of the phrase has become a signature, ritualistic announcement of the tournament's arrival and a barometer of its daily drama. The market quantifies a cultural meme within sports media, transforming an informal tradition into a tradable metric. Interest stems from Rothstein's established pattern, the phrase's association with key tournament moments, and the community engagement it generates each year. Bettors and observers track this as both a humorous cultural touchstone and a potential indicator of Rothstein's own engagement level throughout the event.
Jon Rothstein's 'This is March' tweet tradition began in the early 2010s as he built his national profile. The phrase echoes the famous 'It's March!' line from the 1986 film 'Hoosiers,' cementing its connection to basketball lore. Rothstein formalized it into an annual ritual, typically posting it for the first time shortly after the tournament bracket is revealed on Selection Sunday. The tweet count surged during notably chaotic tournaments. For example, the 2021 tournament, played in a controlled bubble environment due to COVID-19, featured an unusual number of upsets and Cinderella stories, likely contributing to a higher frequency of the phrase. In 2022 and 2023, the return to normal campus sites and the rise of parity in college basketball continued to provide ample material for the tweet. The tradition predates the creation of prediction markets on platforms like PredictPedia, which now allow for the quantification and wagering on this specific behavioral pattern. Past tweet counts, while not officially compiled, are estimated through social media archives and fan tracking.
This market matters as a case study in the quantification of sports media culture and personal branding. It transforms a subjective, fan-engaged tradition into an objective, measurable outcome. For the sports media industry, it highlights how analyst catchphrases can achieve meme status and drive audience interaction, which is valuable for network and personal brand metrics. For prediction markets as a whole, it demonstrates the expansion of tradable concepts beyond pure game outcomes into meta-commentary and analyst behavior. Downstream consequences include increased scrutiny of Rothstein's social media habits during the tournament and potential imitation by other analysts seeking similar engagement. It also creates a secondary layer of fan engagement with the tournament itself, where following the 'This is March' count becomes a parallel game.
As of late 2024, Jon Rothstein continues his role as a lead college basketball insider for CBS Sports. The 'This is March' tweet remains an active and expected part of his tournament coverage. The 2025 tournament will provide the most recent data point for observers trying to model his 2026 behavior. No public statements from Rothstein or CBS have indicated an intention to retire the phrase. The market for 2026 is speculative, based on the continuation of an established personal tradition within the existing structure of the NCAA Tournament and CBS's broadcast partnership.
Only tweets posted by Jon Rothstein's verified account (@JonRothstein) that contain the exact phrase 'This is March' within the text of a main feed post, quote post, or repost. The phrase must be in the tweet's written text. Text in images, videos, or other attachments does not count.
Rothstein has acknowledged the phrase is inspired by the movie 'Hoosiers.' He uses it to capture the singular excitement and unpredictability of the NCAA Tournament. It has evolved into his personal branding slogan for the month.
No. According to the market rules, only main feed posts, quote posts, and reposts are counted. Replies are excluded from the final tally.
Deleted tweets do not count. The market rules specify that only posts live at the resolution time (April 7, 2026, 2:00 AM ET) will be included in the final tally.
There is no official, verified count from past years. Estimates from fans and observers suggest the number varies with tournament chaos, ranging from a handful of times to over a dozen in a single tournament.
Educational content is AI-generated and sourced from Wikipedia. It should not be considered financial advice.
6 markets tracked
No data available
| Market | Platform | Price |
|---|---|---|
| Poly | 35% |
| Poly | 33% |
| Poly | 33% |
| Poly | 17% |
| Poly | 11% |
| Poly | 3% |
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