This prediction market focuses on the social media activity of Ukrainian President Volodymyr Zelenskyy on the platform X (formerly Twitter) during a specific week in March 2026. The market will resolve based on the total number of main feed posts, quote posts, and reposts published from his verified account @ZelenskyyUa between March 24 and March 31, 2026. Replies are excluded from the count, though replies that appear on his main feed will be captured by the tracking mechanism. Deleted posts are counted if they remain visible long enough for the tracker to record them, typically around five minutes. This market quantifies a specific aspect of Zelenskyy's public communication strategy, which became a defining feature of his presidency following Russia's full-scale invasion of Ukraine in February 2022. His use of social media to address global audiences, rally international support, and document the war's realities transformed his digital presence into a significant diplomatic and informational tool. Interest in this metric stems from its potential to signal geopolitical developments, domestic political messaging, or shifts in Ukraine's wartime communication priorities. Analysts and observers track such activity for clues about diplomatic outreach, major battlefield announcements, or responses to international events, making the raw count of posts a proxy for broader political and military activity.

Historical Context

Volodymyr Zelenskyy's use of social media as a primary communication channel predates the full-scale war. Before his 2019 election, he was a television comedian with a strong online following, which he leveraged during his campaign. As president, he initially used platforms like Facebook and Instagram for routine updates. The strategic importance of his X account escalated dramatically after February 24, 2022. In the early days of the invasion, his video messages from Kyiv, often posted daily, were critical in demonstrating resilience, rallying domestic morale, and appealing for international military aid and sanctions. For example, on March 16, 2022, his virtual address to the U.S. Congress, promoted heavily on X, directly contributed to securing billions in American assistance. His posting patterns have shown variability tied to events. During intense fighting in Bakhmut in early 2023, his posts often highlighted frontline developments. During diplomatic pushes, such as before NATO summits in 2023 and 2024, his feed focused on alliance support. The precedent for tracking this activity was set by analysts and journalists who noted that surges in posts frequently coincided with significant battlefield gains, losses, or major diplomatic announcements. This established his X output as a quantifiable metric of presidential focus and Ukraine's operational tempo.

Frequently Asked Questions